If you'll be redesigning the website or making a lot of content changes, you want to make sure that you don't unintentionally lose previous SEO work rankings or traffic that a website may have had simply by making design changes to the website. Digital Native has seen companies lose as much as 70% of the organic traffic just because the designer didn't know or take SEO into consideration when making changes and this is not going to go well with the company as this can cost them a lot of money.
The good news is that you don't have to stick with the website it looks like it was built in the 90s there are certain preventative measures that you can take to make sure that you are able to maintain your rankings and your traffic through a redesign process.
Digital Native is here to help. Contact us.