Search Engine Optimisation (SEO)
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to webpages that could potentially answer your question.
That's true. But have you ever stopped to consider what's behind those magical lists of links?
Pay Per Click (PPC)
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “cameras,” an ad might show up in the very top spot on the Google results page of the company that bid most on the word "camera".
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
There are many reasons you should make email marketing one of your top priorities, but here are the top 3:
1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
2. You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
3. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Website development refers to the work that goes into building a website. This could apply to anything from creating a single plain-text webpage to developing a complex web application or social network.
While web development typically refers to web markup and coding, it includes all related development tasks, such as client-side scripting, server-side scripting, server and network security configuration, e-commerce development, and content management system (CMS) development.
While there are many tools out there to help you do it yourself with setting up your website, having a website developer can help you with getting everything you had hoped to out of your site. You want to maximize the potential of bringing in new customers through your website, so consider customer website development to meet your specific needs.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.
Social Media Marketing
A new science was born. Digital Marketing and Social Media are now specific subjects in colleges and universities and worldwide spread professionals dedicate their entire life to understand its functionalities. Social media is constantly changing, it evolves along with society, to fulfill its needs and solve its problems. Furthermore, the rapid development and the unstoppable source of new leads increasing every day, marketing strategies came up as an essential factor to be successful on the web.
Social media marketing (SMM) is the ability to create specific plans or “techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually centre around: Establishing a social media presence on major platforms.”
Social Media Advertising
Social media advertising is an extension of social media marketing. It works as an extra tool to help marketers to better reach their customers, spread brand awareness and promote their products. Social media advertising (SMA) cannot (or should not) exist without SMM. Although SMA is born within SMM's strategy, it has to be handled with different parameters to measure its success and return on investment. The best ways to integrate advertising into your marketing strategy is to use your creativity in creating content at full power.
A brand is seen as one of a company's most valuable assets. It represents the face of the company, the recognizable logo, slogan, or mark that the public associates with the company. In fact, the company is often referred to by its brand, and they become one and the same. A company's brand carries with it a monetary value in the stock market (if the company is public), which affects stockholder value as it rises and falls. For these reasons, it's important to uphold the integrity of the brand.
Brand Building and Design
Let’s say you are a middle school student. As an awkward pre-adolescent, you want to be perceived as cool and get invited to sit at the best table in the cafeteria. But you can’t just force other people to have that image of you. In order to develop this brand, you need to do some work.
So you make sure you watch the right YouTube channels so you always know the latest meme. Maybe you start working on your free throw. And cultivating on an impression of Mr Archibald, your science teacher. These actions are the work you’re putting towards developing your desired image; they’re your branding.
Finally, you need to make sure you look the part. You save up your money to buy the new Adidas shoes everyone covets. You get a new haircut. You try out for (and join) the basketball team.
Those tangible elements—the shoes, the haircut, the team membership—that’s brand identity.
Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.
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